The announcement by PSA Peugeot Citroen, Europe’s second
largest car-manufacturer), of a partnership with IBM to create and build mobile
services for connected cars is big news. The partnership will use existing and
evolving next-generation technologies to broaden access to the ability to
create and deliver mobile services. The agreement allows the pair together as
well as with other companies to develop, create, commercialize and sell new
services. New and existing clients can propose new services and work with the
partners to bring them to market.
The partnership will leverage IBM expertise in Big Data and
Analytics along with IBM MobileFirst to create services based on the data collected
from sources that span the spectrum of those providing services related to auto
maintenance, travel, transportation, entertainment, traffic, hospitality, etc.
This is an agreement that aims from the start to push the
boundaries of technology to expand mass market access to personalized mobile
services. The combination of connected automobiles with the escalation in the
amount and variety of accessible data and mobile computing combined and revenue
driven entrepreneurship could unleash a cornucopia of personalized services.
The deal sets up both companies to benefit themselves, clients and consumers by
speeding access to services that can radically improve and enhance travel by auto.
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