HAVEn is also part of HP’s efforts to speed and spread the adoption of Big Data/Analytics to the widest possible audience. Having spent between $10 and $20 billion (between organic R&D and acquisitions) on HAVEn, HP believes it and its associated services can be effectively leveraged by customers. HP sees broad market potential for HAVEn. At this time, it has identified several broad market segments of specific interest including:
- Business Analysts – enterprise IT, data analytics specialists and experts who can use HAVEn as a tool to operate more effectively and efficiently to speed results and improve quality of their analysis.
- Developers – looking to build a business or service around analytics - including entrepreneurs, ISVs, partners, startups – interested in developing analysis-based solutions and services.
- Solution Buyers – those looking to get more insight from the data they have; such as marketing/sales executives, product managers, inventory and resource managers and suppliers - for example, those who want to learn more about buying patterns as it relates to various environmental factors such as time, weather, events, etc.