Ptak Associates paints the big picture on Cloud Computing, Mobile, IoT, DevOps, Big Data, Cognitive Computing, and Workload Optimized Systems. Partnering with us, IT organizations understand and prioritize their needs within the context of IT trends, and technology vendors refine their strategies. We provide both with market insight, actionable recommendations, and deliverables that communicate the business values of their products and services
I’ve spent more than a few years working with technology
vendors, business and enterprise IT staffs as they work together to effectively
deploy IT infrastructure and resources to achieve enterprise goals. Change, to
a greater or lesser extent, is ongoing, and that make IT’s job of fast,
reliable service delivery challenging and frustrating, but ultimately
We’re now at a time when changes in technology,
knowledge, market conditions and ability to exploit technology are upending
even basic operations of IT and the enterprise in fundamental ways.
Technologies themselves are shifting and evolving, becoming easier to access
and apply – altering market dynamics as they eliminate the barriers that kept
competition at bay even as they enable ever more complex solutions and
accelerate product life-cycles.
These same technologies, ironically enough, increase
IT’s ability to deliver new services with capabilities that allow them to do
more, process faster and analyze better than ever – even as it is forcing them
to rethink how they create and apply it to solve enterprise problems.
For IT, the change is even more critical as they
face escalating expectations of rapid response and short delivery cycles at the
same time that they face increasing competition from agile, rapid development
service providers.Service providers
that may, in fact, be already working inside their enterprise as contractors –
gaining intimate knowledge of the problems frustrating business managers.
market segment is exempt – financial, research, manufacturing, retail, etc. – all
are challenged by radical, disorienting alterations in operational processes,
tactics and relationships forced on them in all aspects of their business –
while it may be more dramatically and easily visible in some situations, the
changes are pervasive.
Users expect faster, near immediate response to
requests for new services or changes to existing ones. Once a weeks- or
months-long process, now creation, development and test of a new app has been
condensed to: Code (or equivalent process) first – Implement – Fail and Fix as
needed. AND, the market is accepting this. Not that major crashes or mistakes
don’t happen, they do. It’s that if the recovery is quick enough, the impact is
minimized and consumers move on. Of course, this isn’t true for all situations,
but it is a real phenomenon.
Established enterprises find themselves facing
new, more agile and aggressive competitors that come from surprising directions
– think about how the markets for telephones, communication services, video
content creation and access has changed in the last few years - enterprises are
forced to develop and define new ways to create products, deliver services and
how they generate and account for revenue – IT is caught squarely in the
cross-hairs and must adapt.
On the positive side,
advances in existing and emerging technologies allow more to be done even as
increasing knowledge and maturation has led to advances in the methodologies of
development, deployment, testing and management. These increase the
capabilities and efficiencies of IT staff to do much more and to get it done
quickly. But, it is up to IT to educate itself and work with business
colleagues to acquire the insight and understanding of cross-enterprise
operations that will enable IT to apply their efforts to benefit the enterprise. That, after all, is the only
real reason for having an IT group.