At its recent quarterly analyst briefing Broadcom Mainframe reviewed their performance to date, announced their new enterprise security products, and had clients describe successful projects where Broadcom’s products and services led to significant benefits using in-place IT infrastructure and cloud integration. All helping to validate Broadcom’s partnering strategy to help customers achieve their goals and overcome critical business challenges.
Broadcom also discussed their
own successful efforts at adapting operations and strategies to deal with the
challenges of a business environment hampered by Covid-19-driven restrictions
and controls.
Broadcom elaborated on its commitment to an “open-first” product strategy. They are committed to building on an extensive existing foundation of open technologies and expanding the use of the ZOWE framework. Open-source education and open cloud efforts are promoted as they deliver innovative solutions and services to customers.
Broadcom raises the bar for hybrid computing services with Broadcom Mainframe Security Insights Platform which combines their own and partner products to provide pervasive security services from endpoint all the way to the mainframe.
Investment and growth
The recently announced results of the 15th State of the Mainframe Survey[1] confirm that the mainframe continues to expand its role in enterprise operations and transformation activities. A massive shift to remote work, on-line commerce, and severely reduced interpersonal contacts have escalated security requirements and staffing issues. But it also provides Broadcom and customers multiple opportunities to leverage mainframe and existing infrastructure strengths.
While Broadcom does not report revenues
by division, they did reveal that the revenues from the Mainframe Software
Division has grown every quarter since acquisition. This along with growing staff
(nearly 150 this year) and expanding support activities suggests that it has proven
a good investment for both Broadcom and its customers.
Adapting to an evolving Business Environment
The impact of COVID-19 affects
all vendors, whether involved in banking, manufacturing, retail, services, or
technology, all are undergoing radical change in operations and interactions
with employees, customers, and suppliers.
The broadly popular Broadcom Vitality Program (no-cost resources assigned to a specific customer) and Win-no-Fee services program continue at the customer’s discretion. The on-going close relationships yield significant benefits to both parties.
On-site with customers means that Broadcom staff are well positioned to recognize opportunity, and thereby increase their contribution to customer success. Two customer examples demonstrate how this can pay off.
Increasing Remote and Digital Services, Events, etc.
COVID’s impact is felt not only
in business models but also in how and when in-place IT infrastructure is
leveraged. Basic to Broadcom’s strategy is “meeting the customer where they
are”. This meant lots of on-site, face-to-face skills training, customer-staffed
research fellowships, etc. As discussed here[2], Broadcom offers a variety of educational and support services,
available in-person and some, on-line.
Security new and evolving risks
The mainframe has a well-deserved reputation for security.
However, existing services for encryption, complex passwords, identity, and
access administration are insufficient to secure today’s enterprise operations.
Hybrid IT computing by itself poses significant security challenges. An
explosion in remote work with increasing digital contacts is driving security
risks to new levels of variety, urgency, and complexity.
External threats escalate as remote, distributed access
raises questions of who can be trusted – the classical identity problem. Is the
user who they claim to be? Mandated regulations and standards meant to protect
personal as well as enterprise data, privacy and information have increased
financial/legal risks in policy setting and administration. To address these evolving risks, Broadcom expanded its line
of security service products and offerings. They announced their Security
Insights platform and discussed synergies with the Symantec solution.
Broadcom Security: Partnering and investing for customer success
Image courtesy of Broadcom, Inc. |
- Assessments that identify risks, security gaps, health checks, etc.
- Identify gaps in the security lifecycle
- Analytics-based advice and best practices guidance risk reducing action.
The Final Word
Broadcom’s dedication to the success
of its customers is clear. It lies at the very core of their operations. At every opportunity, they emphasize, and
provide concrete examples, of real services related to education, analysis,
training, advisory, and research that are directed to customer success.
Broadcom is unique in the range and number of services provided at no cost to customers. The emphasis of staff on-site at customers is first and foremost on identifying and delivering what is necessary for customer success. It isn’t a tactic to pump up sales, but to get the most out of existing infrastructure and identifying opportunities to achieve the customer’s goals.
We have promoted the concept of identifying and tailoring services to helping customers achieve their goals. Broadcom is proving itself not only dedicated to but significantly adept at applying that ambition. We think their customers agree.