By Bill Moran
AT&T has
announced major deals with IBM and Microsoft involving collaboration and built
on using the respective partner’s clouds. These being Microsoft’s Azure cloud
and IBM’s cloud with the popular Red Hat OpenShift platform. The current deal
follows last year’s deal when AT&T purchased IBM’s Global Networking
business for $5 billion. At first glance, this decision seems confused. Why two
separate deals? Why not stick with a single partner?
A little
analysis reveals that AT&T may have made very good decisions. Before
discussing this, know that the contract details are confidential. We have no
privileged information. Therefore, we indulge in speculation mixed with historical
knowledge and known facts. Therefore, some obvious questions must remain
unanswered.
Let’s look
at the Microsoft deal first. The contract between AT&T Communications and
Microsoft has AT&T switching most of its desktop users to Office 365 and
Windows 10. With 260K+ employees (Q1 2018 AT&T), this is a massive project.
By contrast,
the IBM deal with AT&T Communications involves business applications. We suspect
that many of these are Linux-based. There are references to the Red Hat
platform as well as mentions to AT&T’s commitment to open source in general.
We think that IBM’s experience with hybrid cloud in the data center is equally important
to AT&T.
Both
Microsoft and IBM are talking about collaboration with AT&T around the arrival
of 5G technology. Technology which is will significantly affect all three. Also,
they all anticipate AI in various forms playing a role in that future. Finally,
IBM will be including AT&T networking as a standard part of its offerings.
Now we begin
speculating. First, we examine the potential benefits to each company. We
assume that each of the companies has done its homework to convince themselves
the deal will be profitable. Note that, historically such calculations are not always
correct. Only time will reveal whether these expectations are met. With no
details available about AT&T’s licensing costs for Office 365, we must assume Microsoft is
satisfied they will profit there.
Taking a
closer look at AT&T. In addition to
any economic benefits, AT&T is clearly expecting help from its partners in solving
important business & technical issues. Such help allows AT&T to focus
its telecoms skilled resources on preparing for the challenges associated with
5G introduction. Without these deals AT&T would need to dedicate
significant technical skills to IT data center tasks as well as desktop and
data center cloud migrations.
No details have been provided on how and what form
IBM & Microsoft contributions to these projects will take. Will they staff
projects, or just provide project management? Another more speculative benefit for AT&T results
from the potential for collaboration
with Microsoft & IBM on applying AI that results in competitive advantages.
Turning to
IBM and Microsoft, both will benefit by growing the usage of their respective clouds.
Microsoft is currently #2 in cloud suppliers (AWS is #1). The deal with
AT&T could provide an important boost in enterprise acceptance and cloud
market share.
Any 5G experience
gained by working with AT&T could yield expanded and improved service
offerings by IBM and Microsoft. Both companies could benefit working with
AT&T to speed innovation as they cooperate to leverage new AI applications.
IBM can also point to this deal as additional justification for their ($34B) acquisition
of Red Hat.
AT&T
benefits from its association with two highly competitive, technologically
sophisticated partners eager to grow market share. The downside is that cooperative
efforts get bogged down in details of cooperation vs. competition.
These deals certainly have the potential of significantly benefiting all players. Things look and sound promising, more details are needed to assess the reality. We’ll be following closely
to see and comment on progress.
Get instant support service phone number by professional experts at AT&t Customer Service Phone Number +1-877-400-0903.
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